HERCULES COLLECTION

Welcome to Father Frat's Hercules Collection – Inspired by my grandfather, Lee "Hercules" Bowles, this collection honors legacy, strength, and timeless values. Honor reflects the respect we have for those who paved the way, while Evolution recognizes the personal growth and journeys we each undergo. Our Resilience allows us to carry forward lessons learned, with Commitment driving us to excel. Unity celebrates the bonds we share, and Love reflects the deep connections we have with our children and families. This collection also represents Empowerment—how we, as fathers, can support one another through the journey of fatherhood. Ultimately, it's a celebration of Strength, in both ourselves and the legacy we continue to build.

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Sweatshirt

HOODIES

Statement T-Shirts

CROWNS

Our Mission

FatherFrat celebrates the importance of fatherhood and the brotherhood it creates. Join us as we embrace the significance of fatherhood and support one another on this incredible journey.

Brotherhood x Fatherhood

"As a dad of a daughter, I was inspired to create FatherFrat, a brand that represents all fathers from diverse backgrounds. It's a symbol of our commitment and the powerful connections we make through the brotherhood of fatherhood. FatherFrat celebrates the unspoken understanding and camaraderie among dads, providing a platform to share stories, find inspiration, and support one another. Join us in proudly wearing FatherFrat, as we embrace the journey of fatherhood together and create a world where our role is celebrated and cherished." -Joe

Fatherhood X Brotherhood